21 July 2015
VisitEngland welcomes the Prime Minister’s commitment to tourism growth
Friday 17th July saw UK Prime Minister, David Cameron, visit Cornwall to announce a five point plan to support tourism growth across the UK. The £5m South West Tourism Growth Fund announced by the Government will allow a range of activities to take place to grow the tourism industry, deliver economic growth and boost export earnings in the South West of England.
In addition to the South West Tourism Growth Fund, VisitEngland is also delivering a £10m Northern Tourism Growth Fund, working closely with VisitBritain and other partner destinations across the region to put Northern assets firmly on the UK map for international visitors.
The programme is also aiming to deliver an additional two million visitor nights to the North of England equating to £177m into the international visitor expenditure and create around 3,280 jobs in the tourism industry.
VisitEngland’s Chief Executive, James Berresford commented on the announcement “The commitment by the Prime Minister today to grow tourism across the UK is further recognition of the enormous value and contribution of this industry, one of the decade’s biggest drivers of economic growth. Placing tourism at the heart of Government will do much to support plans to rebalance the economy. We will work closely with the new inter-ministerial group and our partners across the regions by showcasing and developing the standout product on offer in this country to key domestic and international markets, improving connectivity, ensuring England remains globally competitive and providing world-class experiences for all visitors.”
He also added “We have invested £57m of Government funds in English tourism over the past five years which has to date generated over £1.5 billion growth in visitor spending and created over 28,000 jobs. We aim to build on this success with both the Northern and South West Tourism Growth Funds, and the proposed Product Development Fund recommended in the Triennial Review of VisitEngland.”
Here at Quality in Tourism, we are keen to see how these funds will boost tourism and support the many businesses that welcome international and national visitors as part of their daily lives. Be sure to check our news section on the Quality in Tourism website to keep up to date with the five point plan and what benefits it could bring to you, our members.