22 February 2016
UK experiencing hotel boom from rising number of Asian tourists
New data from the Expedia Group shows that the demand for UK hotels from international visitors was mainly driven by Asia between October and December last year. The demand for UK accommodation came from six different Asian countries including Japan, Hong Kong, South Korea, Singapore, Malaysia and Thailand, doubling the amount of visitors compared to the same period in 2014.
The figures showed that Malaysia led the growth with UK stays up by 230 per cent. Visitors from Thailand to the UK increased by 180 per cent as well as Japanese visitors showing an increase of 155 per cent.
The UK also experienced an increase in bookings from the USA by 20 per cent. The study also revealed that American visitors spend up to £150 per room and book on average around 37 days in the country. Visitors from New Zealand also showed an increase of 90 per cent.
The data collated by Expedia showed that the most likely international travellers to book accommodation in the UK were from the US, Norway, Sweden and Germany.