8 August 2014
TripAdvisor now shows VisitEngland official star ratings
Hopefully all of our members have now received communication from us by email confirming the new partnership with TripAdvisor.
As a summary of what was communicated by email please read the below:
“I wanted to let you know about a new partnership between the national tourist board, VisitEngland and TripAdvisor. The partnership means that if your business is listed on the TripAdvisor property pages your VisitEngland star rating will now be displayed.
Official Star Ratings are an important benchmark for quality, valued by consumers, helping them to choose their accommodation with confidence. This partnership forms part of a suite of new initiatives being delivered by VisitEngland to support tourism businesses in engaging with consumers via a variety of digital platforms.
As one of the world’s leading travel sites, we believe that the opportunity for VisitEngland Scheme Participants’ star ratings to be displayed on the TripAdvisor property pages will be an added benefit to those businesses that are already listed on TripAdvisor, or those who might wish to sign up in the future, whether through the free listings section or the paid for Business Listing”.
We hope your business will benefit from the new partnership.