19 September 2019
TripAdvisor has responded to the recent Which? Travel investigation with their very own report on Fake Reviews.
The Review Transparency Report revealed that 2.1% of the 66m reviews submitted on their platform identified as fraudulent.
Almost three quarters (77%) of the fake reviews were blocked by TripAdvisor's fraud detection systems before being posted. This constitutes to more than 1m fraudulent reviews being prevented on the platform.
A huge 98.5% of the fake reviews caught were first identified by the review analysis system or content investigators and less than 0.6% of review submissions were identified as fraudulent and removed after being posted.
TripAdvisor advised that it takes fraudulent activity seriously and applies a range of penalties when it finds evidence of fraud and this includes content bans, ranking penalties and fraud badges.