TripAdvisor releases report on Fake Reviews

TripAdvisor has responded to the recent Which? Travel investigation with their very own report on Fake Reviews.

The Review Transparency Report revealed that 2.1% of the 66m reviews submitted on their platform identified as fraudulent.

Almost three quarters (77%) of the fake reviews were blocked by TripAdvisor's fraud detection systems before being posted. This constitutes to more than 1m fraudulent reviews being prevented on the platform.

A huge 98.5% of the fake reviews caught were first identified by the review analysis system or content investigators and less than 0.6% of review submissions were identified as fraudulent and removed after being posted.

TripAdvisor advised that it takes fraudulent activity seriously and applies a range of penalties when it finds evidence of fraud and this includes content bans, ranking penalties and fraud badges.

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