17 October 2014
Rugby World Cup 2015
Big Hospitality, an online resource for those working in and interested in the hospitality industry, recently published a thought-provoking article on the upcoming Rugby World Cup 2015. It said that they expect the event to be a tremendous opportunity for our industry; hotels, restaurants, pubs and bars will entertain customers galore as a positive consequence of the increase in international spends. So how can you maximise on this opportunity?
The tournament will be held in England from 18 September – 31 October 2015, so be prepared for the swarm of guests and customers you’ll experience and take full advantage of the opportunity. Talk to local attraction providers so that you can create short break packages for potential clients, or offer them itineraries for non-match days. Local pubs and restaurants can provide you with an opportunity to cross promote, encouraging your guests to eat or drink at an establishment in return for a commission.
According to a report from Price Waterhouse Cooper LLP (PwC UK) the Rugby World Cup will help drive growth of 5.1% in London and 6% in other regions next year! An analysis from Deloittes suggests the tournament will be worth £2.1bn to the British economy. Much of this total will be generated by direct spend on accommodation, along with food and beverages by domestic and international fans – make sure you don’t miss out and plan now to be prepared.