Case Study: UndertheDoormat

Through our working partnership with the Short Term Accommodation Association (STAA), one of the member agencies was keen to have their properties assessed by Quality in Tourism in order to give their properties an independent quality marque.  Towards the end of 2019, the Quality in Tourism assessors have been out in force across London delivering assessments for UndertheDoormat.

UndertheDoormat was founded in 2014 with the aim of offering guests the comfort of a real home coupled with hotel-quality service.  They are now one of the industry leaders in the homestay sector.  Their portfolio includes over 200 homeowners, all with beautiful homes for guests to enjoy.

Here’s a taste of the kind of places we visited...

Breathtaking Putney home with gorgeous garden

This smartly presented townhouse with a stunning garden and off-road parking (an extremely useful facility in London) is one of the highest scoring properties that we have assessed nationally.  Scoring 100% in three of the 5 areas, this property gained a 5* Gold accolade.

Our assessor said “Elegant, thoughtfully and beautifully presented, a credit to the interior designer, that said the house is incredibly homely.”

Majestic Mayfair penthouse

One of Mayfair’s finest and rarest penthouse residences, with four deluxe bedrooms, this is a stylish property which is full of character with original architectural nuances adding to the ambience.  Housekeeping was immaculate and scored 100%.  Overall the property achieved a 4* Gold accolade.

Our assessor said “The owner having combined modern day expectations without compromising on the original style and elegance of this apartment as well creating easy movement and flow between areas. This is very much a multi-generational property well suited and embraced by the family market.”

Independent quality assessment

When asked why UndertheDoormat decided to put their properties through an independent assessment process, Richard Bridger Chief Operating Officer for UndertheDoormat responded “We want to ensure that we are measuring against independent standards, and we want the assessors to be experienced judges able to provide valuable insights. We have our own assessment criteria, but it’s important that external parties know our assessments and ratings are accurate”

He continues “I love reading the reports – they are detailed, well-written and insightful.  Most of the time without any context, the assessors capture some of the major points about the homes in a way that enables us to send the report straight over [to our hosts].”

“A number of homeowners have responded positively to the insights provided in the reports and some of them are already taking them on board, providing additional facilities or refreshing areas that can make a real difference to the look and feel of a home and guest experience.” Richard concludes.

For more information regarding our Quality Assessments please visit our Quality Assessments page.
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