Case Study: Treeopia, Worcestershire

Treeopia is an idyllic retreat, created for those who want to escape from a busy life, taking time out to relax and unwind in the peaceful surroundings of the Worcestershire countryside.  The site is built around a mature ash tree giving a unique and elevated living space that works with the tree’s architecture. The luxury treehouses are full of surprises, treats and no expense is spared in making sure your experience is one to remember.

Vivianna and Eathelin are set in 4 acres of beautiful and tranquil English countryside, each treehouse sits overlooking their own lake, brooks and surrounding woodland, abundant with wildlife.

Both have an open plan living area with a well-equipped bespoke kitchen, bathrooms and bedrooms with super king divans, giving luxurious interior comfort, while outside there is a bbq/fire pit area for the outback cooks and lifestylers, you can lie back and relax in your own private hot tub and enjoy the surrounding wildlife or take a woodland walk with a picnic and relish the countryside.


Following the COVID-19 pandemic, Nicki from Treeopia wanted an accreditation to show guests that they were following Government guidelines and that they cared about visitor and staff safety in this uncertain time.  The booking agency that they are with, Holiday Cottages, suggested that she look at the Safe, Clean & LegalTM accreditation with Quality in Tourism.

When asked about the experience of working with Quality in Tourism, Nicki explained how the assessors have been lovely, helpful and given lots of advice to help them understand and interpret the guidelines for their property.

Accommodation providers are given a set of cleaning protocols, sector specific guidelines and a risk assessment template to complete.  The risk assessment is then returned for the assessor to review, before visiting on-site and talking through specific suggestions.  Nicki said how she found this part of the process helpful as our assessor gave specific suggestions on certain areas of the properties.


Nicki has no doubt that the Safe, Clean & LegalTM accreditation will show guests that “Treeopia cares about both our guests and the staff that work here and I hope that this will boost consumer confidence to book with us directly.”

She continues “When the assessor arrived, it was a breath of fresh air, she was so supportive and full of helpful tips, it was lovely to actually speak to someone professional about Covid-19 rather than listening and reading all the conflicting and confusing news.”

Safe, Clean & LegalTM has been operating since 2018, but has been updated to reflect COVID-19 updates and guidelines.  Specific guidelines and risk assessment templates are available for all sectors of the tourism & hospitality industry including hotels, guest accommodation, self-catering, serviced apartments, leisure centres, gyms and spas.  For more information visit the Safe, Clean & Legal page on the website.


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