Case Study: Park Regis Hotel, Birmingham

The Park Regis, Birmingham is the most distinctive 4* luxury hotel in the city.  The hotel stands proud on the Birmingham skyline, with breathtaking views from the top, offering 253 guest rooms and suites, plus 11 function rooms for meetings, conferences and events.

To prepare the hotel for re-opening to visitors, John Angus, Managing Director identified the Quality in Tourism Safe, Clean & LegalTM accreditation as a useful tool to support their plans.  We caught up with John to understand a little more about why he chose the scheme and the benefits it has brought for the hotel.



Why did you choose the Safe, Clean & Legal accreditation?

We felt the partnership between Quality & Tourism and The HBAA  represented the markets that we were keen to cover.  The opportunity to have the hotel audited by a professional, who could review all of our systems on site was key.


What did you think of the process and materials provided?

We felt the materials provided were very good.  We did however have our own detailed SOP which made it a bit of a longer process.


Was there anything specifically that our assessor suggested that you found helpful?

Having someone actually walk around the hotel, reviewing the risk assessment with relevant members of the team was excellent.  We found it really reassuring to know that a professional had supported us and checked our materials.

Was there anything you feel we could have done better?

The accreditation was excellent and we appreciated the speed.  Overall, we were happy with the complete process.


How do you believe that this accreditation will help you in the future?

We wanted to give our guests the confidence that our venue is Covid-Secure.  We have spent 3 months preparing our hotel for the return of guests, it is great to have that recognised.  We will be proud to display the accreditation as a pose to the various “self-certification” programmes that we will not rely on.


For more information on the Safe, Clean & Legal accreditation visit the website here

The Park Regis Covid Secure statement can be found here
previous next