Five million Brits to holiday at home during August Bank Holiday

According to a VisitEngland survey, more than five million Brits are planning a holiday at home for the August Bank Holiday weekend. The VisitEngland Bank Holiday Trip Tracker survey shows that 5.1 million Brits are planning an overnight holiday trip in the UK for the August Bank Holiday with 4.6 million planning a holiday in England. Due to the number of Brits planning to holiday at home the industry is expected to generate about £1.25 billion for the UK economy, of which £1.1 billion will be spent in England. The survey also shows that a further 3.6 million people are still undecided about whether to take an overnight holiday trip in England over the Bank Holiday weekend with about 40% saying they are waiting to see what the weather is like and about 20% saying they like to decide at the last minute. It has been a record-breaking first four months of the year (January to April) for domestic holiday trips in England, especially after the launch of VisitEngland’s #OMGB campaign to encourage people to holiday at home. From January to April Brits took 11 million holiday trips, 8% more compared to the same period last year, and spent £2.8 billion, 22% up on last year and taking both measures to record levels for this period. Director of VisitEngland/VisitBritain, Patricia Yates said “Record numbers of Brits have been taking holidays at home this year and with so much going on this summer the August Bank Holiday weekend is another chance to enjoy a great holiday whether on a seaside, countryside or city break.” For more information, visit the VisitEngland website here.
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