Domestic tourism reaches highest level

Latest figures from the Great Britain Tourism Survey revealed strong growth in domestic tourism in 2015 with record breaking spending and highest trip numbers since 2012. Conducted by VisitEngland, the survey found that 103 million overnight trips were recorded in England, an 11 per cent increase compared to 2014 as well as a record eight per cent increase in expenditure with a total of £19.6 billion spent. The number of holidays taken in England in 2015, increased by seven percent to 43.7 million compared to the previous year. The most important driver of growth in the number of trips was visits to family and friends with a 13 per cent increase, the highest level since 2006. All regions across England experienced a growth in overnight trips and spend. The regions that saw the biggest increase in overnight stays include Yorkshire (20%), the West Midlands (22%), London (14%) and the South West (14%). Trips to the English countryside also saw a growth of 17 per cent. 124 million trips were recorded across Great Britain, a nine per cent increase on 2014 with spend also up nine per cent to £25 billion. John Whittingdale, Culture Secretary said “Tourism is one of our fastest growing sectors and we are absolutely committed to helping support the industry across the whole country. The increase in visitors and spend throughout the regions is excellent news for our economy and shows that our stunning countryside and world-leading attractions are a huge draw for domestic visitors.” Visit England Chief Executive Officer, Sally Balcombe said “These hugely encouraging results demonstrate the growing importance of tourism to the UK economy as we continue our drive to get visitors out exploring more of our regions, ensuring that economic growth from tourism is felt across the whole country.”    
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