VisitEngland’s Unique Gold and Silver Awards


VisitEngland’s unique Gold and Silver awards are given in recognition of exceptional quality within a property’s star rating or for outperforming a star rating. Serviced Accommodation (Hotels and Guest Accommodation) are eligible to receive either a Silver or Gold award, whereas Self-Catering and Serviced Apartments are able to achieve a Gold award only.

VisitEngland professional assessors make recommendations for Gold and Silver awards during assessments. They will look at the quality provided in all areas, in particular housekeeping, service and hospitality, bedrooms, bathrooms and food if provided to see if it meets the highest quality for the star level achieved. While star ratings are based on a combination of quality, range of facilities and level of service offered, Gold and Silver awards are based solely on quality.

These awards help customers find those special places where the property go the extra mile, whatever the size, style or star rating of the property. The scores have to be achieved at every annual visit to regain their award.

Awards are confirmed to the properties with the written assessment report they receive after each annual visit but Gold awards require confirmation by the Quality Assessment Area Manager and may involve a second ‘mystery visit’. The assessment report will show the scores in all areas, so owners can check how close they are to achieving an award and can ask the assessor’s advice about the key improvements required to aim for a Silver or Gold award. A Gold or Silver award gives a significant marketing advantage – they can feature the award logo on their website as well as display their award certificate at their property.

VisitEngland Breakfast Award

If achieving exceptionally high scores for the quality of their breakfast they will qualify for the VisitEngland Breakfast award. As part of the annual assessment the assessor will score the breakfast served based on the following criteria:

  • Choice and range of dishes offered
  • Presentation and culinary skills
  • Quality of ingredients/produce
  • Breakfast service/hospitality

The assessor will confirm during the assessment de-brief after the visit if the property has achieved the award. The Breakfast award logo can then be used in your own marketing.



Hotel and Guest Accommodation score sheet
Self Catering score sheet
Parks Score Sheet