About Quality in Tourism

What is a quality assessment?

Quality Assessment provides useful information to consumers about the quality of accommodation that is currently available in and around the UK.

Acting as a reliable regulatory body for the accommodation and tourism industry, we recognise quality, differentiate levels of facilities and services and make potential guests aware of what they can expect before they make a booking.

The standards that Quality in Tourism assess have been created as a result of harmonising standards from the National Tourist Boards for England, Scotland, Wales, Northern Ireland and also with the cooperation of the AA.

Most of the schemes featured throughout this website recognise increasing levels of quality using a rating system of 1 – 5 stars. In a select number of schemes, excellence is further acknowledged with the use of the acclaimed Silver and Gold awards.

Who’s Who in Quality?

VisitEngland Logo

(VE) was formed in April 2009 as the national organisation for tourism in England.

Its foundation was a key outcome of the British Tourism Framework Review and now, through the Chairman and stakeholder Board, VisitEngland leads the way in development and marketing of England’s visitor economy.

Working in partnership with an array of industry, regional and local tourism bodies through the Partners for England Forum, VisitEngland is the custodian of the visitEngland consumer brand and the England tourism strategy. It also acts as the authority for tourism in England.
VisitEngland overall role is to develop accommodation schemes, set standards, champion the ratings it awards and promote only quality-assessed accommodation in the enjoyEngland campaigns and in all VisitBritain international marketing activities.

Local, regional and destination partners support the quality agenda by promoting quality-assessed accommodation in publications, websites and in Tourist Information Centres.


QIT Logo

Quality in Tourism (QiT) is the official assessment service provided for VisitEngland. With a field force of more than 60 experienced assessors and a highly dedicated in-house team, the organisation carries out assessments and handles the administration of the national quality assessment schemes on behalf of VisitEngland.

Over 18,000 accommodation businesses are assessed annually across eleven different schemes, making VisitEngland (in conjunction with Quality in Tourism) the largest provider of quality assessment in England.


VisitBritain Logo

VisitBritain is the national tourism agency, responsible for marketing Britain worldwide & developing Britain’s visitor economy. A non-departmental public body, funded by the Department for Culture, Media & Sport, we work with partners in the UK & overseas to ensure that Britain is marketed in an inspirational & relevant way around the world. Our partners include government agencies such as UKTI, airlines & operators, global brands such as Samsung as well as the official tourism bodies for London, England, Scotland & Wales.